Ke hobane'ng ha liahelo li tuka ka tšohanyetso?Ho tlile joang hore 2022 outdoor camping craze e chese?
Ha ho tluoa tabeng ea ho hloma liahelo, batho ba bangata ba e nka e le moetlo oa phomolo Europe le United States.Ha e le hantle, ka mor’a ho qhoma ha seoa sena, mokhoa oa ho hloma liahelo o ile oa qalisoa lefatšeng ka bophara.Ha maeto a sebaka se selelele a fokola, maeto a sebaka se khuts'oane le matsatsi a phomolo a mahareng a toropo a ntse a eketseha, "camping fever" e se e qalile ho aparela naha, e fetoha khetho ea pele bakeng sa likopano tsa malapa, maeto a metsoalle le puisano. ka ntle, 'me boemo ba ho ferekana ha bo ka tlase ho Europe le United States.
Global Camping Report 2022, e hatisitsoeng ke The Global Business Research Company, e bonts'a hore 'maraka oa lefats'e oa litente o lebelletsoe ho hola ho tloha ho $62 billion ka 2021 ho isa ho $68.93 billion ka 2022, ho CAGR e hakanyetsoang ea 11.2%;mme ka 2026, 'maraka oa lefats'e oa litente Mmaraka oa lefats'e oa litente o lebelletsoe ho hola ka ho feta 45% ho fihla ho US$100.6 bilione ka 2026. TikTok e na le livideo tse ngata tse mabapi le ho hloma litente, ho palama maqhubu le ho hloa lithaba ka maikutlo a limilione tse makholo, e tsebahalang haholo hara dihlopha tsa mose ho mawatle.
Nakong ea ka mor'a lefu la seoa, thahasello ea batho mesebetsing ea ka ntle e ntse e hōla, 'me ho hloma liahelo e se e le koloi e ncha ea mesebetsi ea ka ntle, e kenyang menyetla e mecha ea tsoelo-pele.
Ka la 5 Mots'eanong, Xiaohongshu o phatlalalitse lintlha tsa matsatsi a phomolo a May Day, e bonts'ang hore feberu ea liahelo sethaleng e eketsehile ka selemo sa boraro se latellanang, mme data e bonts'a hore kamora palo ea ho batla ea matsatsi a phomolo a May Day ka 2020 e eketsehile ka 290% selemo. -ka selemo, le matsatsi a phomolo a May Day ka 2021 a eketsehile ka 230% selemo le selemo, selemong sena Nakong ea May Day, lipatlisiso tse amanang le ho hloma liahelo Xiaohongshu li eketsehile ka 746% selemo le selemo.Lintlha tsa Hornet's Nest li boetse li bonts'a hore nakong ea Mots'eanong, botumo ba "kampo" bo fihlile tlhorong ea nalane ho liwebosaete tse fapaneng, ka keketseho e fetang 130%.
Ho tloha ka Pherekhong ho isa qalong ea Mmesa 2022, palo ea basebelisi ba ingoliselitseng ho hloma liahelo ka Ctrip e ne e feta makhetlo a mahlano ea selemo sohle sa 2021, 'me ho latela Ctrip, botumo ba lentsoe "camping" bo fihlile sehlohlolong sa nalane nakong eo. letsatsi la phomolo la May.Ho ea ka Ctrip, nakong ea matsatsi a phomolo a May Day, botumo ba lentsoe "camping" bo fihlile tlhōrōng ea nako eohle, ka keketseho ea 90% beke le beke mosebetsing oa ho batla le phello ea ho khanna moruong oa bohahlauli sebakeng seo ho eang ho sona. ka mabala a kampo a Guangzhou, Shenzhen le Boluo a nang le botumo bo phahameng ka ho fetisisa.Nakong ea matsatsi a phomolo, thekiso ea thepa ea ho hloma liahelo e kang litente tse khōlō, likanopi, litafole tse menoang le litulo le mekotlana ea ho robala e ile ea eketseha ka makhetlo a fetang habeli selemo le selemo Taobao, Jingdong le Jindo.2022 e bone sekhahla sa kholo ea 800% ea lihlahisoa tsa kampo sethaleng ho fihlela joale.
Selemo sa 2022 se bitsoa "selemo sa pele sa moruo oa liahelo", tabeng ea khoebo e 'ngoe ea bohahlauli e thibetsoe, e hloma liahelo joalo ka pula e nakong ho pholosa bophelo ba motho e mong le e mong.Ho latela tlaleho ea Ai Media Consulting, boholo ba 'maraka oa mantlha oa moruo oa China oa likampong bo tla fihla ho li-yuan tse libilione tse 74.75 ka 2021, ho nyoloha ka 62.5% selemo le selemo, mme boholo ba mmaraka bo tla ba li-yuan tse limilione tse likete tse 381.23, ka selemo sa 58.5%. sekhahla sa kholo ea selemo.Ho lebelletsoe hore boholo ba 'maraka oa moruo oa China bo tla nyolohela ho li-yuan tse limilione tse likete tse 248.32 ka 2025,' me boholo ba mmaraka bo tla fihla ho li-yuan tse limilione tse likete tse 1,404.28.Ai Media Consulting e lumela hore ka ntlafatso ea ts'ebeliso, bareki ba bangata ba ntse ba kenella mesebetsing ea ho hloma liahelo, ho hloma liahelo le liindasteri tse amanang le eona li na le sebaka se seholo sa nts'etsopele Chaena.
Indasteri ea ho hloma liahelo ea Chaena e mothating oa pele oa nts'etsopele ea indasteri, sekhahla sa ho kenella ha indasteri ea liahelo hajoale se ka bang 3%, e ntse e le 'maraka oa niche, ha o bapisoa le mmaraka oa hajoale oa litente oa US le Japane, indasteri ea kampo ea naha ea ho kenella ka sekhahla sebaka.Hajoale, phatlalatso le papatso ea litaba tsa sechaba li ekelitse sekhahla sa ho kenella ha liahelo har'a bacha, 'me likampo tse ntle li ntse li hola butle-butle ho tloha litoropong tsa mantlha kapa litoropong tsa bahahlauli ho ea metseng ea boemo ba bobeli, ba boraro le ba bone.
Nakong e tlang, ho hloma liahelo butle-butle ho tla kena bophelong ba batho 'me e be e' ngoe ea litsela tsa bohlokoa ka ho fetisisa tsa boikhathollo bakeng sa sechaba.
Ka hona, ha mokhoa oa ho hloma liahelo o ntse o tsebahala le ho feta har'a sechaba ka kakaretso, lihlahisoa tse fesheneng le tse bonolo tsa ho hloma liahelo li tla tsebahala ho feta lisebelisoa tsa maemo a holimo le tse majabajaba.Lula u shebile Boomfortune, ela hloko lihlahisoa tse ncha tsa maemo a holimo le tse ntle tse fumanehang marang-rang!
Nako ea poso: Feb-06-2023
